MOOI Filters – Premium & Affordable Shower Filter in Bali

MOOI Filters is a Bali-based personal wellness brand offering premium yet affordable shower filters designed to improve water quality, reduce irritation, and protect skin and hair from hard water damage. The website was built to strengthen MOOI’s digital presence, optimize their product storytelling, and create a seamless shopping experience for customers across Bali and Indonesia. The project includes a modern homepage with hero section, About page, product showcase, testimonials, FAQ, and strong CTAs that guide users toward purchasing. The brand story highlights the founder’s personal experience with Bali’s hard water and the journey of developing an effective, affordable filter solution. MOOI’s products address common issues caused by poor water quality—such as damaged hair, dry skin, irritation, acne, and hair loss—while maintaining a clean and minimalist design that aligns with modern D2C wellness brands. This build uses a fast, mobile-first UI, smooth interactions, and clear product sections to maximize conversions. The website also includes social media integration, WhatsApp support, and localized currency (IDR) to better serve Indonesian customers.